Travelling abroad on a regular basis provides an interesting insight into the effect of brand and how we react to brand. When looking at shops in other countries, it is striking that the reference provided by a brand – market … Continue reading
Richard Farleigh, one of the dragons from the long running TV series, Dragons Den was reflecting on a part of his approach to selecting investments. He notes that as a part of his research, he tries to understand not only … Continue reading
Last weeks China Post had a great article by Gus O’Donnell, a senior economist and formally Cabinet Secretary for the British government. He was discussing the challenges of attempting to govern a country with a single measure: GDP. He points … Continue reading
When discussing the skills and techniques we need to manage a Category Management program, a number of areas come out which seem to be unnatural for many purchasing folk, but which are essential to deliver a successful change program.Examples include … Continue reading
Apple and Innovation The challenges faced when seeking innovation are a regular area of discussion in both category management and supplier relationship management. A whole set of issues can be found, ranging from lack of focus, through lack of systems … Continue reading
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